Tarang Software Technologies Pvt. Ltd

• Finance
• Retail

Retail

The Retail Industry is a behemoth. Some of the big names are Walmart, Woolworth, Marks and Spencer, Tesco, Target Corporation, Safeway, Best Buy, Starbucks Corporation, NIKE, Apple Inc, Home Depot, Costco, Exxon Mobil and the Gap Inc.

India tops the AT Kearneys annual Global Retail Development Index for the third consecutive year making it one of the most attractive market for retail investment. The Indian Retail market is the fifth largest globally. It is expected to grow from USD 327 bn in 2007 to USD 427 bn by 2010. India has the largest number of retail outlets in the world . Of the 12 million retail outlets, 5 million sell food and related products.

Modern Retail is set to grow to 22% of the total market by 2010. Tarang is targeting this market with a range of solutions.

Tarang is targeting its solutions at Shopping Malls, Hypermarkets or Supermarkets, Exclusive Brand outlets, Departmental Stores and Restaurants. There are close to 130 Malls across 13 Indian cities today and this is expected to grow to 600 by 2010.

Tarang's solutions offer the following unique features to the Retail Malls/ Merchants and the consumer:

• E-Tailing solution for bringing the customer experience to the web
• Virtual Pre-Paid Card for the consumer
• Virtual Gift/Loyalty card
• Mobile Discount Coupons
• Podcasts of special offers
• Virtual tour of the Mall
• Business Intelligence on customer behavior and purchase patterns
• Personalized Marketing

Leveraging Tarang's strong payment domain expertise, the following services are offered as well:

• Installation of POS terminals of leading Terminal manufacturers
• Custom development of payment applications for POS terminals,
• Gift and Loyalty Card applications
• Call Center Services for 24*7 customer support

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WayFinder

WayFinder is a decision making tool where in the Marketing/Advertising/Brand management team will be able to define a project of their choice. The project involves designing a survey to collect user responses for the launch of a new product / service. It may also collect responses for an existing product or service.

WayFinder can import email lists from data sources outside the system. It then triggers email alerts to the respondents and present the survey questions to them. The survey responses are captured in an Oracle data base. WayFinder can also do Focus Group Chats and conduct Discussion Forums. These are useful when a Moderator wishes to do an open ended Q&A session with a selected group.

Sophisticated data analytic tools provide analysis. Methods such as ANOVA, Correlation, Regression, Cluster Analysis, Factor Analysis and Multi Dimensional Scaling are supported in WayFinder.

Finally WayFinder has a repertoire of reports and charts that can be generated from the system. An overall report summarizing the findings and conclusions is also drawn up.

WayFinder has extensive application in the Retail segment where consumer preferences need to be studied and analyzed. Apparel, groceries, food, footwear are some Retail segments where WayFinder will find a place. Telcos will need to study consumer preferences for current services as well as new ones proposed. Automobile manufacturers can reach to out to their audience and garner inputs. Banks and Insurance companies can serve their customers better by getting feedback.

WayFinder is launched in India by Tarang Software in an alliance with Decisive Analytics, USA. Tarang Software is a leader in solutions in the Electronic Payment Industry. Tarang is now launching WayFinder for the Retail segment where its payment solutions are targeted. Decisive Analytics is a New York based customer of Tarang Software. Decisive Analytics has several hundreds of years of experience in market research and analytics. WayFinder has completed development effort of 500 person months.

WayFinder is launched in a unique model in India. It is offered as a service. Retail enterprises can use WayFinder on a pay-per-use basis. Tarang is positioned to offer the service as a business weapon for Retail to improve their sales without having to invest in expensive license costs. They can buy the service of getting 1000s of consumers researched through a web based system. They can pay per respondent researched, per Mega byte of data analyzed and per report generated from WayFinder.

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Mall Mate is exactly what the name suggests: Your customers' shopping companion within your retail space.

Mobile Applications are changing the way users are interacting with their environments. Mobile Handsets have evolved from simple communication devices to comprehensive toolboxes in the mobility environment.

Retailers can benefit from this popular channel to position their products and effectively engage customers and ride the mobile frenzy wave.

MALL MATE APPLICATIONS IN VARIOUS RETAIL SEGMENTS

• Shopping Malls
• Hypermarkets / Supermarkets
• Exclusive Brand Outlets
• Departmental Stores

FEATURES/FUNCTIONS

Mall Mate incorporates the following features/functions:

1  Mall Tour
Make it easy for a customer to search for/ buy a specific product and get the best deals without having to rough it.

• VIRTUAL TOUR of the Mall - Virtual Walkthroughs of Retail Outlets - ZOOM IN to specific Retail Outlet.
• SEARCH FUNCTION - Search for an item retailed such as a specific book, electronic item etc. - Browse SPECIAL OFFERS and DISCOUNTS available in each shop.

2  Mobile Advertisements
Drive permission based customized marketing messages to a customer's handset in close proximity to Point of Sale.

• TARGETED MOBILE ADVERTISEMENTS based on user profile/ preferences from Retail Outlets served to customers within 0.5 mile radius of Retail Outlet.

3  Movie Ticketing
When the movie bug bites, no-one need stand in queue. Enable your customers to book tickets while they are shopping without wasting time and energy.

• SEARCH FUNCTION - Browse movie listings and show timings, view seating arrangement, check availability and choose seats
• BOOKING - Book movie tickets from your mobile phone.

4  Food Court Purchases
Enable your customers to pre-order while they are shopping and pick up your food and avoid the long queues.

• VIEW MENUS - Browse menus of your favorite eat outs.
• ORDER - Order your food over your mobile phone in advance.
• GET INTIMATION - when your meal is ready on your mobile phone.

5  Mall Mate Stored Value Cards
Build your brand in the mind of your customer, attract them to your retail locations and motivate them to spend more through the Mall Mate Stored Value Card Solution.

• Mall Mate Cards are Stored Value/ Prepaid Cards issued by a Mall/Retail Chain on which money is preloaded at the Point-of-Sale with cash or credit card.
• The card is not typically a Loyalty Card although gift/loyalty applications can be added to the features of the card.
• Rather it is a membership card that makes customers privy to value added benefits provided by issuer of card at any of their outlets such as special shopping privileges/ discounts/ special promotional offers etc.

BUSINESS INTELLIGENCE & REPORTING

The Mall Mate Application tracks and reports through data mining, weekly/monthly/annual significant findings on:

• Consumer Purchasing at Retail Outlet - by LOCATION/ PRODUCT CATEGORY/ BRAND.
• Mobile Ads served and Impact of Advertising / Campaigns on Consumer Spending.

TECHNOLOGY OVERVIEW

• Flexible User Interfaces: Web Browser, J2ME, Phones, PDAs.
• Hosted at Tarang or in-premise model
• Flexible deployment options on variety of Web/App Servers viz. Weblogic, Pramati, iPlanet, JBoss
• Built in Java and J2ME