WayFinder
WayFinder is a decision making tool where in the Marketing/Advertising/Brand management team will be able to define a project of their choice. The project involves designing a survey to collect user responses for the launch of a new product / service. It may also collect responses for an existing product or service.
WayFinder can import email lists from data sources outside the system. It then triggers email alerts to the respondents and present the survey questions to them. The survey responses are captured in an Oracle data base. WayFinder can also do Focus Group Chats and conduct Discussion Forums. These are useful when a Moderator wishes to do an open ended Q&A session with a selected group.
Sophisticated data analytic tools provide analysis. Methods such as ANOVA, Correlation, Regression, Cluster Analysis, Factor Analysis and Multi Dimensional Scaling are supported in WayFinder.
Finally WayFinder has a repertoire of reports and charts that can be generated from the system. An overall report summarizing the findings and conclusions is also drawn up.
WayFinder has extensive application in the Retail segment where consumer preferences need to be studied and analyzed. Apparel, groceries, food, footwear are some Retail segments where WayFinder will find a place. Telcos will need to study consumer preferences for current services as well as new ones proposed. Automobile manufacturers can reach to out to their audience and garner inputs. Banks and Insurance companies can serve their customers better by getting feedback.
WayFinder is launched in India by Tarang Software in an alliance with Decisive Analytics, USA. Tarang Software is a leader in solutions in the Electronic Payment Industry. Tarang is now launching WayFinder for the Retail segment where its payment solutions are targeted. Decisive Analytics is a New York based customer of Tarang Software. Decisive Analytics has several hundreds of years of experience in market research and analytics. WayFinder has completed development effort of 500 person months.
WayFinder is launched in a unique model in India. It is offered as a service. Retail enterprises can use WayFinder on a pay-per-use basis. Tarang is positioned to offer the service as a business weapon for Retail to improve their sales without having to invest in expensive license costs. They can buy the service of getting 1000s of consumers researched through a web based system. They can pay per respondent researched, per Mega byte of data analyzed and per report generated from WayFinder.