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IN-STORE ASIA 2009

The Way to a Shopper's Basket is through a Shopper's Mind

WE WILL BE THERE. WILL YOU?

In-Store Asia will be held from 16th-18th July, 2009 at B.I.E.C. Bangalore, India. In-Store Asia now in its fifth year has evolved into-the best solutions, the finest speakers, the most revealing insights and the most comprehensive collection of Shopper Marketing best practices from Indian and across the world.

The theme for this year is 'Think Like a Shopper'. The focus advocates that the power of good Shopper Marketing lies not in effective "awareness building" at point of decision, rather, through Shopper Insight, "influence" the decision itself.

Tarang Software, a leading retail solutions provider in the technologies and services space, will contribute to this sentiment with 2 core offerings in this space:

MALL MATE - MALL ON YOUR MOBILE
Mall Mate is a retail application on a mobile device that enables retailers to enhance their customers' shopping experience through virtual interactivity, prepaid and loyalty solutions. It also allows retailers to deliver targeted messages through mobile advertisements, provides facilities for customers to interact as also to transact with their mobile phones.
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WAYFINDER - DISCOVER, REVEAL, INVENT
Wayfinder, a marketing decision support tool has extensive application in the Retail segment where consumer preferences need to be studied and analyzed. Offered as a service, it is positioned as a business weapon for the Retail Segment to improve customer understanding and translate it into sales without having to invest in expensive license costs.
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