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Tarang Software announces launch of "WayFinder", a decision making tool for Retail Enterprises
DARE, 10 March 2009

Bangalore based Tarang Software has announced the India launch of "WayFinder", an decision making tool targeted at Retail Enterprises. WayFinder is being launched in alliance with Tarang's US based partner, Decisive Analytics, a company dealing with market research and analytics.

WayFinder is a decision making tool wherein the marketing/advertising/brand management team can design their own web based survey to collect user responses for the launch of a new product/service. It may also collect responses for an existing product or service.

WayFinder can import email lists from data sources outside the system. It then triggers email alerts to the respondents and present the survey questions to them. The survey responses are captured in an Oracle data base. Sophisticated data analytical tools provide analysis. Methods such as ANOVA, Correlation, Regression, Cluster Analysis, Factor Analysis and Multi Dimensional Scaling are supported in WayFinder. Finally WayFinder has a repertoire of reports and charts that can be generated from the system. An overall report summarizing the findings and conclusions can also be drawn up.

Announcing the launch of WayFinder, V. Rama Kumar, CEO, Tarang Software said, "WayFinder has extensive application in the Retail Segment where consumer preferences need to be studied and analyzed. Apparel, groceries, food, footwear and electronics, are some retail segments where WayFinder will find a place. Telcos will need to study consumer preferences for current services as well as new ones proposed. Banks and insurance companies can serve their customers better by getting feedback.

WayFinder is a tool that State & Central Governments can use very effectively too. They can use this to conduct a nationwide survey on the campaign to ban smoking in Public places.

Source:
http://www.indiaprwire.com/pressrelease/information-technology/2009031021204.htm

Read News Byte Online:
http://dare.co.in/news/others/tarang-software-announces-launch-of-qwayfinderq-a-decision-making-tool-for-
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