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Tarang Software Launches 'WayFinder
Sify Business, March 12, 2009

CHENNAI: Tarang Software, a leading player in the electronic payments solutions space, has launched WayFinder, an unique decision making tool targeted at retail enterprises. WayFinder is being launched in alliance with Tarangs US-based partner, Decisive Analytics.

WayFinder is a decision making tool wherein the marketing/advertising/brand management team can design their own web based survey to collect user responses for the launch of a new product/service. It may also collect responses for an existing product or service.

Announcing the launch of WayFinder, V. Rama Kumar, CEO, Tarang Software said, WayFinder has extensive application in the Retail Segment where consumer preferences need to be studied and analyzed. Apparel, groceries, food, footwear and electronics, are some retail segments where WayFinder will find a place. Telcos will need to study consumer preferences for current services as well as new ones proposed. Banks and insurance companies can serve their customers better by getting feedback.

WayFinder can import email lists from data sources outside the system. It then triggers email alerts to the respondents and present the survey questions to them. The survey responses are captured in an Oracle data base. Sophisticated data analytical tools provide analysis. Methods such as ANOVA, correlation, regression, cluster analysis, factor analysis and multi- dimensional scaling are supported in WayFinder.

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