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After Wayfinder, Tarang Software launches "Mall Mate" a unique "Mall On Mobile" Retail Solution - Showcases Solution at In-Store Asia, 2009.

Bangalore, 14th July, 2009 - Bangalore based Tarang Software, a leading retail solutions provider in the technologies and services space, has announced its second key offering in the Retail Space in India with the launch of "Mall Mate", a unique a retail application on a mobile device that enables retailers to enhance their customers' shopping experience through virtual interactivity, prepaid and loyalty solutions. It also allows retailers to deliver targeted messages through mobile advertisements, provides facilities for customers to interact as also to transact with their mobile phones.

Tarang also supports Mall Mate with a robust back-end Business Intelligence & Reporting structure. It capitalizes the capabilities of the Wayfinder platform to mine the data and generate weekly, monthly and annual reports of significant findings on Consumer Purchasing at Retail Outlet - by LOCATION/ PRODUCT CATEGORY/ BRAND; and, Mobile Ads Served and Impact of Advertising / Campaigns on Consumer Spending.

Wayfinder, which had been launched in March by Tarang Software Technologies, is a marketing decision support tool has extensive application in the Retail segment where consumer preferences need to be studied and analyzed. Offered as a service, it is positioned as a business weapon for the Retail Segment to improve customer understanding and translate it into sales without having to invest in expensive license costs.

Tarang Software, a leading retail solutions provider in the technologies and services space, will showcase both these core retail offerings, "Mall Mate" and "Wayfinder" at In-Store Asia to be held at B.I.E.C. from 16th-18th July, 2009.

Tarang Software, a leading retail solutions provider in the technologies and services space, will showcase both these core retail offerings, "Mall Mate" and "Wayfinder" at In-Store Asia to be held at B.I.E.C. from 16th-18th July, 2009.

Announcing the launch of Mall Mate, V. Rama Kumar, CEO, Tarang Software said, "Mobile Applications are changing the way users are interacting with their environments. Mobile handsets have evolved from simple communication devices to comprehensive toolboxes in the mobility environment. Retailers can benefit from this popular channel to position their products and effectively engage customers and ride the mobile frenzy wave."

Mall Mate bears application to various Retail facilities including Shopping Malls, Hypermarkets, Supermarkets, Departmental Stores and Exclusive Brand Outlets.

"With Mall Mate, Tarang has now developed a comprehensive suite of service offerings targeted specifically at the Retail Segment in India which had been initiated by our launch of WayFinder in March." added V. Rama Kumar.

About Tarang Software:

Tarang Software is a SEI CMM Level 5 leading technologies and services solution provider in the Retail Space. Tarang's Payment Services comprise consulting, architecting, development, legacy modernization and implementation services to businesses worldwide. They provide customized pervasive payment solutions to merchants, processors and acquirers, issuers, financial institutions, card associations and product & service companies. Other business verticals include eLearning, Enterprise Applications and Business Process Outsourcing. From its Global Delivery Centre in Bangalore, Tarang offers its expertise to customers worldwide. For further details visit www.tarangtech.com

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